The below description is taken from LEGO.com.
Bunny Suit Guy
“What kind of noise does a bunny make, anyway?”
Hippity-hop! Hippity-hop! Here he comes, hopping down the lane – it’s the happy, jolly Bunny Suit Guy! He’s got the whole outfit: the fuzzy white costume, the tall flappy ears, and even a big orange carrot to carry around. And what made him decide to dress up like a bunny? He has absolutely no idea!
As far as the Bunny Suit Guy knows, he’s always been the Bunny Suit Guy. He’s not entirely sure what a Bunny Suit Guy is or does, but he’s determined to do the best job of it that he possibly can. As far as he can tell, that means hopping around, eating carrots and making people smile. Fortunately, the Bunny Suit Guy is good at all three!